About Us

Thinking beyond
biological boundaries


Arctop was founded in San Francisco, California in 2016 by neuroscientist Dan Furman, Ph.D., and software engineer Eitan Kay to create software that understands human brain activity. The two met at Google Tel Aviv in Israel Brain Technologies accelerator where Eitan was working on stroke rehabilitation technology and Dan was developing a brain-machine interface for communication.

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Seeing a convergence of AI tools, biosensors, and compute power becoming available at a global scale and sharing a vision for what a “fully-connected human” could mean, the two decided to team-up and start developing for a wider audience. The idea quickly became to build the best real-time brain decoding platform possible – an enabling piece of technology that could be plugged into the broader ecosystem to make things responsive to streaming emotion, attention and other brain-related measures.

If such a platform were done right, Eitan and Dan reckoned, a whole new class of entertainment, health, training, and other applications could emerge that would be individual brain-centric and dynamic in ways that would create radical new abilities.

With first proof-of-concept, Arctop raised seed funding from venture and angel investors and in 2017 opened its R&D center in Tel Aviv, Israel. In 2019 Arctop opened its first foreign sales office in Tokyo, Japan and moved to its current headquarters at 730 Florida Street, San Francisco, California.

Early days

In the 30 or so years before Arctop, Eitan grew up in Rehovot, Israel, programmed with a passion (writing code from the age of 9), volunteered as a paramedic, raced custom supersport motorcycles and dropped out of high school before he had a chance to finish. Dan was on the other side, growing up in Newport Beach, California, playing water polo and swimming competitively (All-American freestyler), lifeguarding professionally, earning the rank of Eagle Scout and graduating from high school (valedictorian).

Dan went on to study neurobiology at Harvard and began working with neurosurgeons and statisticians on algorithms to assess brain function non-invasively. He published in the premier medical journal, The Journal of Neurosurgery, on a novel method for identifying and treating malignant brain tumors with gamma radiation, and in a landmark study published by IEEE he showed with collaborators for the first time that imagined finger movements could be decoded accurately without needing data from a brain implant. Dan is an industry advisor to Stanford University’s SPARK Program in Translational Research and a previous collaborator of physicist Stephen Hawking, who he worked with on a personal brain-computer communication system (as profiled in the New York Times). Dan earned a Ph.D. in neuroscience from Technion - Israel Institute of Technology, where he studied under renowned sensory neurophysiologist Hillel Pratt, Ph.D. in the Evoked Potentials Laboratory (Dept. Biomedical Engineering and Medicine).

While Dan was in libraries and labs, Eitan was an officer in the Israeli Defense Forces, serving for several years before being honorably discharged and joining a fast-growing technology company. He went on to lead several engineering teams over the next decade, shipping profitable and innovative products around the world. As a pet project during his free time Eitan started learning neuroscience - curious what this human brain thing is all about. He began teaching himself from first principles, reading books and listening to talks, but most of all actively loitering around a local hospital’s neurological unit where he would give pro bono IT support in exchange for Q&A time. Soon he became competent enough to start inventing in the field and began developing the stroke rehabilitation technology that would bring him to Google Tel Aviv, meeting Dan, and uttering the now classic line "I see great resemblance between hacking computers and hacking the brain."


Dan Furman, Ph.D.

Co-founder, CEO

Eitan Kay

Co-founder, CTO

Noa Brande-Eilat, M.Sc.

Data Scientist

Yair Tal

Software Engineer

Aia Haruvi, M.Sc.

Data Science Team Lead

Ronen Kopito, Ph.D.

Data Scientist

Chen Lantzer

Office Manager

Shai Kalev

Software Engineer

Ryu Goto

Business Development


When was Arctop founded?

June 2016. We opened our R&D center in Tel Aviv, Israel in August 2017 and our office in Shibuya, Tokyo, Japan in July 2019.

How does Neuos measure conscious and nonconscious brain patterns?

Neuos receives brain data collected by special sensors and extracts insights mathematically, based on different models it has of human experience.

Does it hurt?

No, it is quite comfortable actually. The sensors are completely passive and the whole process is as painless as wearing a baseball hat.

What makes Arctop’s technology unique?

There are several differentiators that combine to make Arctop’s technology best-in-breed in real world environments. The main difference is in how Arctop’s algorithms personalize to individuals. Instead of processing brain signal in generic, “one-size-fits-all” terms based on rules-of-thumb and the academic literature, Neuos is a dynamic artificial intelligence (AI) that calibrates to each person individually and then continuously modifies itself over time to stay accurately attuned to that one person.

Neuos is the only brain decoding software on the market today capable of recognizing people by their brain signal (i.e. brain authentication) and this powerful understanding of individual baselines allows Neuos to measure changes in brain activity with unmatched granularity compared with systems that have no “brain ID” metrics. For more technically-oriented readers, please refer to Arctop’s filed patents where methods and systems for enhancing brain decoding accuracy in real world environments are detailed.

Can Arctop technology be used by paralyzed people to communicate?

Yes, but Arctop is not offering this as a commercial product today. Assistive and augmentative communication for people with language deficits is an application of Arctop technology that we are excited about and extremely motivated by. Our founder/CEO Dan personally worked with physicist Stephen Hawking on a brain-computer communication system and this application is at the core of our mission. We hope to share updates on the release of this product in the future.

Does Arctop provide its technology to the U.S. military or others?

Yes, selectively, depending on the application. Arctop technology for brain authentication is available for cybersecurity applications and we are a partner in one publicly announced development project funded by the U.S. Air Force titled “Learning Faster with Adaptive Individualized Training – Applying Real-Time Neural Decoding to Air Force Pilot Training” which focuses on applying Neuos to improve training of pilots, aircraft carrier and flight personnel.

Can I order Arctop technology for myself to use at home?

Arctop technology is currently only for businesses. But don’t fret, a consumer product is on the horizon. If you want to be among the first to know about it, subscribe.

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