BACKGROUND
An award-winning Apple Watch app engaged Arctop to determine whether its AI-generated soundscapes were able to increase an individual’s focus over a 30 minute session. This was the first step towards next-generation applications that would personalize audio to more effectively increase a listener’s focus.
THE NEED
- Studying, working, exercising, and many other essential human tasks rely on focus.
- In today’s attention economy, information streams are increasingly rapid and bite-sized, with distractions abounding.
- Technologies that help maximize and maintain focus states can be invaluable.